themattsmith:

ratsoff:

Jason Derulo Singing His Own Name [Extended Cut]

Thank you, kellyreeves.

(<3 u, Jason Derulo.)

I’ve always thought that the whole “Jason Derulo sings his name at the beginning of every one of his songs” thing was the ultimate post-modern statement on pop music.  I mean, “Whatcha Say” and “Don’t Wanna Go Home” are great pop songs written by dudes in rooms, and could have been sung by literally ANYONE.  The artist’s need to brand the song for posterity is as financially necessary as it is psychologically fascinating.

(Source: vondell-swain)